How To Build A Career As A Vlogger And Earn Money Along The Way
Consistency and diskarte can get you a long way.
With technology in the picture, a plethora of “new” jobs have been created online. Some of these are “established freelancers,” ”influencers,” and the most sought-after job title among Gen Zs: “YouTuber.”
Now, what exactly does it mean to be a YouTuber? Basically, your job description is to produce thumb-stopping video content on YouTube and getting paid as you get more advertisements, brand sponsorships, and views. However, it’s not as easy as it sounds.
Before you can get your YouTube channel monetized, you will go through a series of processes and would need to have an established community to be considered.
Janika Sison, a 24-year-old Integration Analyst, created her YouTube channel in November 2018. However, she had not been consistent in posting videos until a year later. “When the first lockdown started March 2020, that's when I became consistent in uploading vlogs. I tried to make sure that at least every week, I have a new video uploaded.”
At first, her channel was a hobby and something that she created just for fun, which is why she didn’t have a specific theme for her videos. “Then, I noticed that whenever I upload videos reviewing certain beauty products or clothes, they gain the most views. So that’s when I started uploading more fashion hauls, makeup reviews, and skincare videos.” Without even realizing it, Janika established a community.
“I take advantage of new product releases. I always try to be the first one to review new products, so that when potential buyers would search for feedback, my video will be the first to pop out,” she shares. She continued this strategy, eventually building her brand and earning her viewers’ trust in recommending products that are worth buying.
After two years of uploading content, her channel has been monetized. “It took me 48 videos for my YouTube channel to be monetized. Looking back, grabe, ang dami pala! But if you started YouTube out of passion, being monetized is just icing on the cake.”
What does it take for a YouTube channel to be monetized?
YouTube has three requirements for monetization. Your channel must have:
- More than 4,000 valid public watch hours in the last 12 months.
- Garnered more than 1,000 subscribers.
- The owner of the channel must have an AdSense account set up.
When you meet these requirements, Google will send you an email notifying that your channel is eligible for monetization.
“The next day, advertisements were already appearing in my videos,” says Janika. However, a more tedious process is needed to claim your YouTube sweldo.
Google will send a verification PIN code via mail that will be delivered to your home address. “It usually takes two to four weeks to receive this mail, but since mine was delivered during a pandemic, it took 5 months to get it delivered.”
Once you receive the mail containing your PIN code, you must input it to your AdSense account. “Once that PIN code is verified, Google will now start paying you every month,” she says.
But again, the process doesn’t end there. Even after your channel has been monetized and verified, YouTube will require you to reach at least a USD 100 threshold on the 15th of every month for you to receive your pay out. “Once that has been reached, whatever amount I was able to accumulate will be wired to my chosen bank every 21st of the month.” Janika says that this part of the process took a while, but it was definitely worth it.
Once a channel has been monetized, how do content creators earn?
There are different types of advertisements that can appear on a monetized channel’s videos that determines if it will be overlayed, skippable, or non-skippable. “Whenever a certain ad appears, we earn from it. However, the amount of money we earn is based on how often the advertisements run on our videos and how often the viewers interact with those ads while they’re running,” she says. So if you want your favorite content creators to earn, don’t skip ads!
How can aspiring content creators maximize their YouTube reach?
Monetized or not, simply starting a YouTube channel is already a win in itself. Congratulations for stepping out of your comfort zone!
If you want to maximize your reach and establish a community, here are tips and tricks from Janika herself!
Produce content about your interests.
“It is important to know where you are good at and which topics you want to talk about. Study what makes your viewers click on a video and start from there.” Janika recommends making your videos engaging and relatable, as more people gravitate to them.
Take advantage of trending topics.
If something is viral or hyped, that means more people are interested in it. Think of a fun way to incorporate your video into this trend, so that your content will be recommended to other users.
Use related hashtags and keywords.
Janika says, “It is also helpful to use hashtags and keywords that are related to your content. This way, YouTube will suggest your videos to users looking into these keywords, making you reach more viewers.”
Upload videos consistently.
This might be easier said than done, but creating a schedule helps. “Let your viewers know that on certain days, you’ll upload content. It will be easier for your viewers to remember, and you’ll get enough time to film and edit as well.”
Have fun and be yourself.
The most important tip to remember is to enjoy the process. You will learn a lot of things and make new friends on this journey. Be real and be yourself. “At the end of the day, People will subscribe and watch your videos because of who you are.”