This Beauty Brand Is Making It Easier For You To Refuse Single-use Plastic
It’s a step towards greener living, however small.
Kiehl’s, best known for its cult-favorite skincare products that uniquely blend nature and science, has announced its commitment to sustainable beauty through the “Future Made Better” campaign, which aims to reduce environmental impact and improve the lives of the communities it serves.
This month, Kiehl’s is launching the Refillables program in its online and offline stores for those that love to repurchase their favorite products. With less plastic used and more formula, this latest addition to the Kiehl’s line makes it easy for consumers to reduce single-use plastic waste in their everyday routine. The Kiehl’s refillables are available in shampoo, conditioner, shower cleanser, hand soap, and hand and body lotion format.
Since 2020, Kiehl’s has also been using its version of Green Parcel with 100% plastic-free and biodegradable packaging for e-commerce sites such as Lazada, Shopee, and other social commerce channels, where packaging has been a major contributor to plastic waste especially during the pandemic.
Cary Co, General Manager for L'Oreal Luxe and Professional Products Division says that sustainable packaging is the future and as an eco-minded beauty brand they look to utilize next-generation sustainable materials to lighten their carbon footprint and visually reflect their sustainable ethos.
“We want to ensure our Kiehl’s consumers that we understand their concern for the environment, and that we are working toward more environmentally responsible solutions,” she adds.
By fulfilling three major pillars—responsible sourcing of ingredients, reducing environmental impact of packaging, and creating tools for environmental education—Kiehl’s is going up a notch in its sustainability initiatives through its “Future Made Better” campaign.
Kiehl’s formulates their ingredients with renewable and sustainable ingredients whenever possible. All Kiehl’s products are 100% paraben free and 100% vegetarian. 98% of Kiehl’s products contain renewable ingredients, some of which are harvested from farms that practice regenerative agriculture. In addition to sustainable product components, Kiehl’s also supports 600 communities around the world.
Reducing packaging impact
Currently, over 80% of Kiehl’s bottles and jars sold around the world are made from post-consumer recycled materials. Since 2009, Kiehl’s has reclaimed 13 million empty jars and bottles globally and encourages customers to contribute to this initiative by joining the Recycle and Be Rewarded program, a loyalty program that provides rewards for customers who give back their empty and used Kiehl’s bottles and jars.
The brand has partnered with local environmental warriors Save the Philippine Seas to create The Earthducation Kit, a manual that aims to educate, enlighten, inspire, and empower educators to teach young kids about sustainable practices and how to create an eco-learning space.
The kit includes a background on the current state of the Philippine environment, key environmental themes with recommendations on simple but effective lifestyle changes, and links to multimedia resources that educators and learners can use for each activity. For the pilot production, the first 50 Earthducation Kits will be distributed to 30 public school teachers and 20 educators (e.g., environmental educators in other NGOs, private school teachers, et al).
Among Kiehl’s other priorities is giving back to the communities through their Kiehl’s Gives program that supports organizations in the fields of AIDS research, the environment, and children. These are some of the major sustainability initiatives that Kiehl’s is rolling out for 2021, and the brand is hoping that their actions create a ripple effect in the industry and shows how clean beauty can make a positive impact on the world and the future.